Millions of farmers depend on selling their crops to survive, but it is a risky business when prices drop it can spell disaster for farmers and ultimately they may loose their land and their livelihood.

By buying Fairtrade coffee you are giving farmers a chance to sell their products at a stable price that covers their costs and enables them to support their families and invest in a better future.

The mission of the Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land use practices and consumer behaviour. Rigorous standards are imposed to conserve biodiversity and provide sustainable livelihoods.

The Soil Associations aim is to promote the highest level of organic integrity. The Soil Association standards must meet consumer expectations and become a benchmark for organic globally. Combined with rigorous certification procedures this means that the Soil Associations symbol has become the organic symbol of trust.